multivitamin by purasana
packaging design
Purasana’s multivitamin provides essential nutrients in just two capsules. With 21 vitamins and minerals, 22 fruit and vegetable powders, spirulina, enyzmes, and amino acids, its formula contains no artificial additives and helps restore balance to your daily routine.
For this project, I was responsible for designing packaging and advertising material. The packaging’s bright color palette and bold yet clean lettertype make an impact while still maintaining a pharmaceutical feel.
Orange was picked for its energizing spark and the leaf illustration speaks to Purasana’s commitment to all natural products. The continuous swooping color block across both the box and label adds levity, while clear iconography and text on the front ensure key information is available at a glance.
photography by svpphotography
